OUR Story

Founded in 2000 by Josephine Reid, AMELIA has a reputation for being the strictest organic skin care online store. That’s because we just won’t go near toxins! We’re obsessed about the products we stock. We research every ingredient, we probe each formulator and decline most brands. Our extensive ingredient ban list includes some found in products labelled as ‘natural’ and ‘organic’.

Ethical, vegan and cruelty free products are our speciality. All of our products are ethically sourced and cruelty free and we have also categorized every product on our shelves so you can shop vegan only with our easy to use drop-down filters. Our vegan makeup primers are ideal for perfect base.

100% Natural

It’s vital to us that as well as being safe, our organic skincare out-performs mainstream products to deliver outstanding results. Whether you’re after a solution for sensitive skin, help for hormonal break outs, or want to fade dark circles, we have an organic, natural skincare product for you.

How It's Made

Learn how AMELIA’s natural skin care products was made.

Our Customers